About Us

How It All Started

Half Off Founder Victor Dillon has always loved fashion and the thrill of finding a great bargain.

When he was younger he couldn’t afford the high quality  clothing at department and specialty stores.  But that didn’t stop him, so he befriended some of the wholesale suppliers for his favorite shops, he started buying directly from them.  His friends would always ask him where he got his cool clothes and were amazed at the low prices he paid for them.  Soon they talked him into buying things for them and before he knew it, He was running a store out of his living room . . .

Realizing he loved what he was doing, he wanted to bring his connections and talent for finding great deals to the public so in 1991 he quit his construction job and opened a ‘hole in the wall’ shop on Fountain and Virgil.  Soon, the Half Off Clothing Store was an instant hit in Los Feliz.

How It Works

Victor personally selects every item in his store. Because he has developed relationships with the high-end men’s and women’s clothing wholesalers he gets merchandise at discounted prices and passes the savings on to you. However, he’s not interested in taking everything they have to offer, he looks only for the best combination of style, quality and price

…and yes, it really is half off!

1748 N. Vermont Ave. Los Angeles, CA 90027

Reach us by Phone at  323-665-1526



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