You must be familiar with the PUSH pop-up executive list window of the application. The pop-up window greatly reduces the user's experience of using executive list Internet products. This is also a problem that product designers must consider when designing pages. Now that the country finally decentralizes the policy to rectify the PUSH pop-up window, how to rectify it specifically, what is the logic behind this? This article has organized a part, let's take a look. On August 28th, in order to implement the "special rectification of the PUSH pop-up window of Qinglang mobile application", I believe that everyone must be familiar with the PUSH pop-up window.
The PUSH pop-up window is often used in the executive list user activation stage of product operation. Why is the country starting to rectify it now? What impact will this policy have on products, and what changes will happen to future product operation strategies? 1. Background of the event By pushing all kinds of vulgar content to users, hyping up public opinion hotspots, out of context, enterprises attract consumers' attention, mislead netizens to click, and gain clicks for executive list the platform. Using the PUSH pop-up window as the entry point for users to use the platform as a usage scenario, netizens are attracted by the relevant content of the platform.
And the platform is attracted by this type of content executive list for a long time. Use netizens as traffic to implement commercial monetization. 2. Why does the country rectify the PUSH pop-up window at this time node? As the so-called "all events must be prelude to executive list existence rather than sudden occurrence". From the release of the relevant Anti-Monopoly Law by the state in January 2020 to the official proposal and implementation of the Qinglang Action Plan in May, it can be seen that the state has been brewing regulation of the Internet industry since last year.